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The 4 Types of Business Brokers and How to Win Them Over: a Master Class with Clint Fiore


Today’s guest is Clint Fiore, a small business operator turned M&A broker and the President of Bison Business, a Texas-based business brokerage transacting in both Main Street deals and the lower middle market. 

Clint lays out his four different archetypes of business brokers, what makes them tick, and how private equity investors and SMB acquirers can best modify their approaches to successfully close deals with any of them.

Discussion points:

  • Why Clint decided to starting his own business brokerage
  • The 80/20 rule of brokers
  • LOI language tweaks that will resonate with owners and business brokers
  • Building relationships to get an angle on a broker’s deals
  • How to handle real estate brokers moonlighting as M&A brokers
  • The future of M&A brokerage
  • Ensuring trust, reliability, and cost-effectiveness in deals

This podcast is produced by the team at Axial ( Axial makes it easy for small business owners to confidentially research and connect with top-ranked M&A advisors and capital partners via a trusted online platform. I am your host, Peter Lehrman, founder and CEO of Axial. In every episode, we explore the vast world of small business M&A, interviewing a mix of proven and emerging owners, operators, investors, and M&A advisors whose strategies and methods are being put to the test.

If you enjoy the podcast, give us a review on Apple or Spotify. If you’d like to go deeper, head to, where there are dozens of recorded Axial member roundtables, downloadable tools for dealmakers, quarterly lower middle market investment banking league-table rankings, and other useful information. If you’re a business owner, professional acquirer, or M&A advisor, you can start using Axial for free at

Click the link below to join the podcast newsletter list, where we’ll notify you each time a new episode gets published.

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