How The Software Works

Axial’s platform reflects how lower middle market transactions get done — privately and confidentially. Unlike public deal listing sites, Axial sell-side members retain total control and confidentiality over whom, how, and when they approach the market.

1. The buy-side granularly describes their criteria and interests.
2. The sell-side inputs details of the company they’re working with or transaction they’re bringing to market [through a confidential, private research tool].
3. Axial’s algorithms analyze each buy-side member’s deal criteria, and privately recommends matching parties for the sell-side to approach, ordered by relevance.
4. The sell-side reviews each buy-side profile, selects who to engage, and can tailor each message and attachment. All sending on Axial is done directly – there are no public listing (or deal searching) capabilities through Axial’s platform.
5. Buy-side recipients receive the deal opportunity to their email and Axial account, knowing it’s a fit for their preferences and sent from a qualified sell-side party.

To the sell-side, Axial is an incredibly efficient tool that helps discover and prioritize the right buy-side targets for any deal. To the buy-side, Axial maximizes coverage of relevant deal opportunities coming from lower middle market CEOs and 3,500+ boutique M&A advisory firms.

Reputation Data and Content Marketing

Axial shines a light on the lower middle market like never before. Our leaderboards, closed deal badges (pictured at the left), and publishing platforms help our members differentiate and distinguish themselves, making it easier for market participants to convey their own credibility and engage one another with the appropriate levels of trust and confidence. 

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Efficiently Build New Relationships

Your Axial member profile is how you put your best foot forward with over 3,500 intermediaries, explaining why you and your firm are the right fit for the deals they are representing given your unique experience and positioning.

Use your customizable member profile to:

• Showcase your track record
• Articulate your deal criteria with sophisticated precision
• Prove your reputation as a responsive and capable capital partner

Get Found by Key Target Audiences

Generating over 1 million page views of targeted traffic each year, Axial’s lower middle market directory is a critical digital destination. Our free member profile tools make it easy for you to maximize your visibility with exit-minded business owners, dealmakers assembling buyer lists, and investment and operating talent.

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Sophisticated Deal Marketing & Tracking Tools

With Axial, you get: 

1. A powerful deal marketing system built around privacy, customization, control, and seller confidentiality.
2. Deal management tools that expedite NDA execution and other core deal process workflows.
3. Unique data sets to help you understand the deal criteria, transaction experience, responsiveness, and reputation of any counter party you might engage on the Axial platform.

Axial’s platform reflects how lower middle market transactions get done — privately and confidentially. Unlike public deal listing sites, Axial members looking to sell or raise capital retain total control and confidentiality over whom, how, and when they approach buy-side targets.

Maintain Control Throughout the Entire Process

Your Axial consultant will guide you through the M&A Advisor selection process. Privately review detailed profiles of M&A Advisors who have proven experience working with businesses like yours. You choose who to contact and when.

Our comprehensive process ensures that your identity remains confidential while you compare advisor candidates, their experience, fee structures, and general suitability for the project. The ball is in your court, and we stay right there by your side throughout the entire process.

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