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Good afternoon, all. Today, we’re reading about effectively integrating data analysis into your company. While many fear data-driven predictions and tools needed to be successful, Harvard Business Review discusses the importance of leveraging analytics to drive growth.

Meanwhile, Forbes sorts through timing the expansion of your business into an adjacent field. Answering questions about variation between yourself and adjacent companies, how systems will change, the human psychology differences between fields, and doing a thought experiment should help you decide.

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Middle Market Move of the Week

The ethical food movement grows with this investment. Both Alliance Consumer Growth and Union Square Hospitality Group (USHG) have acquired a minority stake in Tender Greens.

Tender Greens is a farm-to-fork restaurant with locations throughout California. This move is interesting because it involves some unlikely players: Alliance Consumer Growth is a consumer-focused growth equity firm, and USHG is the company behind famous New York City restaurants like Shake Shack. The investment is a first of its kind for USHG, and even more interesting is that their CEO Danny Meyer is joining Tender Green’s Board of Directors. Read the full press release here.

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