X Ajax Ventures is a Colorado-based operating-focused investment and incubation platform led by Oliver Garfield, who spent two decades as CEO of Cos Bar, a prestige beauty retailer he scaled through family ownership, a private equity partnership, and a successful sale to a family office in 2025. X A…
X Ajax Ventures is a Colorado-based operating-focused investment and incubation platform led by Oliver Garfield, who spent two decades as CEO of Cos Bar, a prestige beauty retailer he scaled through family ownership, a private equity partnership, and a successful sale to a family office in 2025. X Ajax pursues control and operating-partner positions in consumer and consumer-adjacent businesses, with particular depth in beauty, personal care, lifestyle, wellness through DTC and/or multi-unit where hands-on operational leadership drives value.
Our edge is operating experience, not just capital. Oliver has direct, in-the-seat expertise across brand building, multi-channel retail, merchandising, supply chain and COGS optimization, omnichannel and DTC growth, and navigating private equity and family-office dynamics from the operator’s side of the table.
We are most interested in founder- and family-owned companies seeking a partner who can step in operationally, professionalize the business if necessary, and serve as a long-term steward rather than a short-hold financial buyer. We move quickly, communicate directly, and respect the legacy sellers have built. If you represent a consumer, CPG, lifestyle, or hospitality business looking for an experienced operator-buyer, we welcome the conversation.
Team (1)
Sectors X Ajax Ventures serves:
Retail
Business Services
Industrials
Technology
Consumer Services
Manufacturing
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