Our programming business is aligned within four key divisions — Domestic Entertainment; Animation, Young Adults & Kids; News; and International. We target audiences with content that is compelling, specific and relevant.U.S. EntertainmentCollectively, TBS, TNT, Turner Classic Movies (TCM) and tr…
Our programming business is aligned within four key divisions — Domestic Entertainment; Animation, Young Adults & Kids; News; and International. We target audiences with content that is compelling, specific and relevant. U.S. Entertainment Collectively, TBS, TNT, Turner Classic Movies (TCM) and truTV provide a blend of originals, marquee sports, popular licensed series and movies, classic film and reality programming. This balanced mix of content addresses the specific needs of advertisers, distributors and consumers, while driving reach that generates in the best financial returns.
In 2011, TNT scored the #1 new drama of the year with Falling Skies, while the network's The Closer and Rizzoli & Isles continued to deliver blockbuster numbers. TBS landed the year's top original sitcom with Tyler Perry's For Better or Worseand top acquired sitcom with The Big Bang Theory. One of cable's biggest success stories, truTV is once again on track to score its best year ever in primetime delivery of young adult and male demos. Turner Sports' and CBS Sports' exclusive live coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV was the most-watched tournament since 2005, averaging 10.2 million total viewers.
Animation, Young Adults & Kids Media Cartoon Network, Boomerang and Adult Swim; the digital businesses and Cartoon Network Video; and two animation production facilities, Cartoon Network Studios in Burbank and Williams Street Studios in Atlanta offer targeted original, acquired and classic animated and live action entertainment.
Adult Swim, ad-supported cable's #1 network with young adults, in 2011 claimed its most-watched year among adults 18-34 and 18-49 and men 18-34 and 18-49. Cartoon Network increased 2011 prime time delivery across all key kids demos.
News CNN, the original 24-hour news network, delivers the most comprehensive, nonpartisan news and analysis to global audiences across all platforms. CNN Worldwide's networks and businesses, include CNN/U.S., HLN, CNN International, CNN en Español, CNN.com, CNN Airport Channel, CNN Radio and CNN Newsource.
CNN and HLN garnered tremendous gains in 2011 as more and more viewers turn to the two networks for breaking news and in-depth coverage. Breaking news was a major component of CNN's rating performance in 2011. Among the stories that had teh greatest impact: the crisis in Japan; the death of Osama bin Laden; Hurricane Irene; the Royal Wedding of Prince William and Kate Middleton and the U.S. presidential primary debates. 2011 was a landmark year for HLN, as the net saw its largest Total Day P2+ audience since its inception. CNN was awarded the George Foster Peabody Award in 2011 for "Coverage of the Gulf Oil Spill."
International With some 130 branded channels in 27 languages in more than 200 countries, Turner's global business is strong and continuing to build scale by leveraging the value of existing brands and making strategic regional acquisitions.
Turner is the leading U.S. multi-channel operator in Latin America. CNN is the #1 English-language news brand around the world. In 2010, Turner made three major acquisitions to expand the global portfolio, Imagine in India, the Millennium Media Group in the Nordic region and Chilevisión in Chile.
Ad Sales and Distribution Working in tandem with the programming divisions, Turner's Ad Sales and Distribution arms drive new thinking and execution that crosses traditional boundaries, connects players and assets in creative ways and delivers value for our partners and for our company.
TBS, TNT and truTV combine unique strengths — reach that rivals broadcast; strong, branded networks; great value; and broad demographic appeal for advertisers brand message. The value proposition of CNN to our advertising partners remains the unmatched scale and reach of the brand. Adult Swim has grown its footprint within the A18-49 demo while strengthening its core audience of 18-24 and 18-34, providing additional opportunities for advertisers within the Adult Swim brand environment.
Technology A robust technology division within Turner provides the infrastructure to support the digital extension of our brands and creates unique ad-serving solutions through the design, development and delivery of key media technologies.
Turner's World Cup Soccer Twitter Buzz application was recognized by the Royal Television Society with the Innovation in News award. Instrumental in the development of technology to support the TV Everywhere initiative that will allow paying cable subscribers access to authenticated long form video across cable, satellite and telco providers. For Q3 2011, Turner Digital moved up to #7 from #8 among comScore's Top 100 Properties achieving 9% year-over-year growth in unique visitors.
Team (1)
Sectors Turner Broadcasting System, Inc. serves:
Media
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