Pan Desi is a privately-held, New Jersey-based company that owns and operates the only English language television network for South Asians in America. Programming from the Pan Desi Network is available nationwide to more than seventeen million households through an agreement with CoLours TV. The ne…
Pan Desi is a privately-held, New Jersey-based company that owns and operates the only English language television network for South Asians in America. Programming from the Pan Desi Network is available nationwide to more than seventeen million households through an agreement with CoLours TV. The new TV network, which launched in 2008, uniquely targets the previously under-served audience of Americanized people of Indian, Pakistani and similar South Asian descent. Pan Desi's audience of South-Asian Americans represents the most affluent and one of the fastest-growing ethnic groups in the United States. The network offers programming for Desi families, women, men, teens and children. The networks programming slate includes entertainment, movies, sports, magazine shows, late night comedy blocks and issues-based, interactive audience participation programs that make use of in-person, telephone and computer technologies.
Team (2)
Sectors Global Desi serves:
Media
Business Services
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