While we previously learned where deal professionals are seeking opportunities, it is important to also know what exactly those dealmakers are searching for. In Q4’13, there were over 35,000 unique queries on the Axial search bar — averaging out to over 500 searches per business day. To shed some light on deal professionals demand, below is a word cloud of the 50 most searched terms in the last quarter.
See the full analysis of the top 100 terms, including the number of searches around specific industries, investor types, and geographies. By refining your transaction profiles or opportunities, you can better ensure you are the top-ranking results for these most-searched terms.
Deal professionals can use the Axial search bar to query for relevant players in different geographies and industries. The larger the word in the above cloud, the more searches it received in Q4’13. For example, “family office” was the most searched term with over 1,000 unique queries.