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The Winning LOI [Vol. 2, Issue 15, No. 18]

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Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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Sponsorship inquiries: [email protected]


Issue #18 examines the EBITDA multiple and financing terms for a $6.3M commercial printing business. The 5+ year-old company runs a fully remote operation, specializing in event printing services, including custom cards, envelopes, indoor and outdoor signage, and custom samples – all of which are ordered and fulfilled through their online eCommerce channel.

The commercial printing deal went to market confidentially via Axial in Q2 of 2022 and spent 171 official days in market. The deal went on to close 95 days after the winning LOI was executed.

We took a deeper dive into the M&A deal activity for Commercial Printing Services on the Axial platform. Here’s a snapshot of the last 12 months.

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See below for Winning LOI #18’s anonymized data ⬇️



Definitions: 

*Buyside Recommendation: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal.

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Axial Closer: An “Axial Closer” is defined as any buyside or sell-side member firm who has a verified closed deal that was both marketed and sourced via Axial.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buy-side firms invited to evaluate the deal

*Buyside Pursuit Rate: The buyside “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.


Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only, and does not represent investment advice or recommendations of any kind.

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