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The Complete Guide on How to Build a Successful Buyer List

Probably the single most challenging task in M&A is that of finding the right acquirer for a business.

If people don’t agree, prices can be negotiated.  If you lose a deal, alternative targets can be found.  But at the end of the day, the basic truth is if you can’t sell a business then you’ve still got an unsold business on your hands.  And whether you’re an investment banker mandated to advise a sellside process, a financial sponsor trying to exit a portfolio company, or a business owner deciding to cash out on the family franchise, the one thing with the highest impact on whether or not you complete a sale is the strength of your buyer list.

Today, we’re launching a free 40-page guide for our users.  In it, we will cover exactly how you can build a list that is both comprehensive and high quality enough to prime your sellside process for a successful close, from both a tactical and strategic perspective.  We will explain:

  • Why you should include strategic and financial buyers
  • Which type of buyer increases deal certainty
  • Why you should always go broad, rather than narrow
  • Why you should include quasi strategic sponsors
  • Why you should have buyer conversations via email only as a last resort

… And 9 more time tested rules!  Access the complete guide below:

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