Probably the single most challenging task in M&A is that of finding the right acquirer for a business.
If people don’t agree, prices can be negotiated. If you lose a deal, alternative targets can be found. But at the end of the day, the basic truth is if you can’t sell a business then you’ve still got an unsold business on your hands. And whether you’re an investment banker mandated to advise a sellside process, a financial sponsor trying to exit a portfolio company, or a business owner deciding to cash out on the family franchise, the one thing with the highest impact on whether or not you complete a sale is the strength of your buyer list.
Today, we’re launching a free 40-page guide for our users. In it, we will cover exactly how you can build a list that is both comprehensive and high quality enough to prime your sellside process for a successful close, from both a tactical and strategic perspective. We will explain:
- Why you should include strategic and financial buyers
- Which type of buyer increases deal certainty
- Why you should always go broad, rather than narrow
- Why you should include quasi strategic sponsors
- Why you should have buyer conversations via email only as a last resort
… And 9 more time tested rules! Access the complete guide below: