A software-as-a-service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage, and target their Internet media activities. TruEffect uses a first-party customer data approach that enables advertisers to improve target…
A software-as-a-service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage, and target their Internet media activities. TruEffect uses a first-party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness, and improve ad performance while managing costs to increase return on ad spending.
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