Note: We are looking to raise up to $1 Million in bridge capital that will accelerate our growth rate and lead us into a $3 - $5 million round. We are evaluating both public market and private capital opportunities for that larger capital raise . We are currently at negative EBITDA, but project to b…
Note: We are looking to raise up to $1 Million in bridge capital that will accelerate our growth rate and lead us into a $3 - $5 million round. We are evaluating both public market and private capital opportunities for that larger capital raise . We are currently at negative EBITDA, but project to be cash flow positive on a rolling 12 month basis beginning May 2014..
The Outdoor Shopper (TOS) is the only nationally broadcast televised shopping show for the outdoor industry. TOS launched on national TV October 2, 2012 via the Pursuit Channel showcasing multiple products during a half hour “QVC” style show, which utilizes an 800 number (call center) and ecommerce platform for online sales.  TOS broadcasts nationally into 80 million homes on the Pursuit Channel, DIRECTV, and Cox Sports and is currently working on establishing additional distribution through other national and regional systems to expand viewership. Household impressions (viewership) have risen from 612,000 in Q4 2012 to over 8MM estimated. TOS is just beginning to harness the star- power of celebrities, with various product segments already airing with Hall of Fame Buffalo Bills QB Jim Kelly, Ed “Too Tall” Jones of the Dallas Cowboys, renowned anglers Jimmy Houston, Bill Dance, Roland Martin and others. We are in discussions with Brett Favre, Jeff Foxworthy, Troy Landry, Jim Shockey, and other outdoor celebrities to have them on the show and promote products they endorse.
TOS is achieving dramatic growth in key metrics. Comparing July 2013 to December 2013, monthly product sales grew 1,365% to $45,065 and monthly site visits grew 840% to 32,615. Even post holiday, January and February 2014 revenue exceeded November 2013 performance by 36% or greater. This with very few dollars dedicated to larger media buys, AdWords efforts, other advertising, mobile, user driven and richer content, social marketing, and second screen technologies, all of which will significantly amplify TV viewership and web reach and drive buyer engagement and revenue for all sales channels.
Our management team has great depth of expertise in the outdoor industry, ecommerce, TV, and product sales through these channels. Notably, Kevin Harrington is considered the pioneer of the infomercial industry (as well as having served as an ABC TV show “Shark Tank” shark). Products he has brought to market have sold in excess of $4 billion.
Team (1)
Sectors The Outdoor Shopper serves:
Consumer Goods
Media
Retail
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