There is a highly attractive segment of the diet and performance food market that is currently underserved. The most frequent dieters are not obese, but rather healthy, active and motivated individuals. Currently there is no complete and convenient ready-to-eat product targeted towards these consume…
There is a highly attractive segment of the diet and performance food market that is currently underserved. The most frequent dieters are not obese, but rather healthy, active and motivated individuals. Currently there is no complete and convenient ready-to-eat product targeted towards these consumers.
Over the last seven years, ON Food has developed an innovative and truly unique "food for results" product, leveraging the best scientists and companies in the world.
ON Food's concept and approach has been validated by rigorous market research and live test launches: - Kraft funded and conducted consumer research in 2010 – this resulted in a $1M investment for 3% - Live test launches in 2012/2013 have confirmed uniqueness and potential while providing insights into final tweaks of concept. - ON Food has built a comprehensive launch platform for product, distribution and marketing, establishing and contracting key partnerships (e.g. Bodybuilding.com, VitaminShoppe.com, NAFC, FitFluential). - ON Food is targeting to build a $B brand over next 4-5 years, initially focusing on the fitness industry and eventually moving to mass market. Business model economics are highly attractive. - ON Food is currently arranging $3M-$6M launch financing – selecting financial partner by April/May – to launch by end of 2014.
Team (1)
Sectors ON Food, Inc serves:
Consumer Goods
Life Sciences
Retail
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