Light Electric Vehicles (LEVs) like Pedelecs and E-bikes extend the effective range and practical usefulness of a bicycle by greatly reducing rider effort. Yet, 73% of urban cyclists are dissatisfied with products that fail to meet their everyday needs. Most city e-cycles force people to limit and a…
Light Electric Vehicles (LEVs) like Pedelecs and E-bikes extend the effective range and practical usefulness of a bicycle by greatly reducing rider effort. Yet, 73% of urban cyclists are dissatisfied with products that fail to meet their everyday needs. Most city e-cycles force people to limit and adapt their behavior around stubborn, outdated and poorly engineered equipment originally design for other activities like road racing, mountain biking or beach cruising. Manufacturers straddle each other’s market positions with similar products, offering derivative innovation that competes on price alone. Real innovation is relegated to the component level, leaving consumer's everyday practical needs largely unfulfilled. The result is a low cost leadership strategy dominating the marketplace, limiting innovation and confining the broad adoption of e-bike technology.
Lovaro upends this stagnation by blending a spirit of innovation with extraordinary industrial design to holistically reimagine the electric bicycle from the ground up. Designed for urbanites, couples, moms, millennials and young families, our e-MotorTrike empowers a stop-and-go lifestyle of everyday commuting, shopping, shuttling kids and socialization. Built for two people plus their cargo, it is a revolutionary and sustainable method for consumers traveling in local communities. With its suite of interchangeable accessories the e-MotorTrike can be quickly tailored to individual and situational needs. Based in personal freedom and a fashionable expression Lovaro is humanizing transportation technology and maximizing its inclusive market potential by amplifying practical functionality, ride safety, comfort, simplicity, and stylishness.
Underpinning the e-MotorTrike is our sensor-controlled, smart and IoT connected e-drive platform that maximizes the potential of global bike lanes. Our Patent Pending Dynamic Lean tricycle control system is unlike anything in its class. Dynamic Lean enables both self-balanced low-speed and stationary vehicle stability while simultaneously permitting high-speed maneuverability. This dual state ride dynamic creates the most stable and safe low speed riding and vehicle loading environment while unlocking agility during fast riding, allowing riders to lean into turns.
Based on a premium product differentiation strategy, our marketing concept of “Elegant Mobility” – defined as simple luxury, glamorous travel & leisure and uncompromising performance & functionality – embraces a premium price point, a high quality product build and a marketing campaign to match.
LOVARO aims to sell their e-MotorTrike line direct to consumers via our e-commerce website and company-operated boutiques/service centers, to e-bike dealer networks and “Cycle Chic” specialty retailers, to international luxury department stores, and to high-end rental shops, hotel & resorts and local delivery.
Team (1)
Sectors Lovaro serves:
Consumer Goods
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