Digital Audience Authentication & Ad Targeting Outsourced registration, audience authentication and display ad targeting technology Partnership with leading medical media buyers to building integrated buy/sell marketplace.A comprehensive physician database is only the start to creating your targ…
Digital Audience Authentication & Ad Targeting
Outsourced registration, audience authentication and display ad targeting technology
Partnership with leading medical media buyers to building integrated buy/sell marketplace.
A comprehensive physician database is only the start to creating your target audience. DMD offers three comprehensive databases that can be accessed in conjunction with the AMA Database and your proprietary data (see customer relationship management) to refine your selection:
Rx data measure prescribing behavior at the level of the individual physician and is available at the therapeutic and product levels. ICD data, a coding system maintained by the World Health Organization and the U.S. National Center for Health Statistics, is used to classify causes of death on death certificates and diagnoses, injury causes, and medical procedures for hospital and emergency department visits. It is also available at the individual physician level. CPT® data, a proprietary classification system of the AMA, provides descriptive terms and identifying codes for reporting medical services and procedures. The purpose of CPT® is to provide a uniform language that accurately describes medical, surgical, and diagnostic services. Thereby, it serves as an effective means for reliable nationwide communication among physicians and other healthcare providers, patients, and third parties. It is also available at the individual physician level.
Publication Circulation Services DMD is the leading provider of database circulation services and innovative products and services for the medical publishing industry. We have the ability to:
Maintain and extract publisher files for circulation. Perform all merge/purge maintenance. Prepare files and statistics for BPA auditing.
Online Authentication DMD offers an online, authentication program that brings multi-faceted benefits to the publishing world. Through our proprietary DMD drop-in registration system, publishers authenticate and register HCPs as they build their digital publishing services. The DMD system is seamlessly integrated into a publisher's websites, allowing HCPs to register for digital services, while their identities are authenticated. This gives the publisher the ability to use the HCP registrant in emails and as a recipient of digital information provided by the publisher. All DMD authentication services are turnkey-certified to help bring print publishers into the digital world in an efficient and cost-effective manner.
Digital Services DMD is a key player in assisting publishers with the establishment and growth of digital publishing. In addition to authentication and registration products and services, DMD's digital services include:
Managing digital circulation and distribution. Pre-delivery testing and final distribution of HCP-targeted materials. Integrating digital publications with the DMD online authentication system to maximize registration of authenticated physicians. Driving digital traffic through newsletters and CPA activities.
DMD Customer Relationship Management The DMD customer relationship management (CRM) system enables you to determine your audience of interest in seconds. Utilizing the AMA Database as its foundation, the DMD CRM system:
Enables you to access prescribing and procedural databases (Rx, ICD, and CPT) as selection criteria to develop your target audience. Integrates your own proprietary data. Identifies email addresses by physician.
Email Services
Email has become the communication channel of choice for healthcare companies to reach professionals through web and mobile technology. DMD is the leading provider of email services to the healthcare community, having deployed more than 200 million emails since initiating our service in 2006. Our databases currently comprise more than 1,500,000 email addresses for 700,000 physicians and 120,000 nurse practitioners and physician assistants. DMD can provide both personal and professional email addresses for 85% of U.S. physicians that can be used for daily-updated emails and the deployment of targeted, communication campaigns. Additionally, clients demand quality addresses from reputable, sustainable sources and services that ensure deliverability to the recipient. With our extensive pre-launch consultation and testing and our solid record as a quality sender, we create email experiences that set us apart from all other email project development and deployment companies. Our partnerships with medical publishers and education companies serve as an ongoing and constantly updated source for accurate and preferred email addresses, each one authenticated against the American Medical Association (AMA) file and supplied directly by healthcare professionals (HCPs). This approach is widely acknowledged as the most reliable source for HCP-preferred email addresses. Our clients appreciate that DMD email marketing is smart marketing because it:
Identifies your audience by AMA demographics, prescription (Rx) data, International Classification of Diseases (ICD) data, and Current Procedural Terminology (CPT®) data. Enables you to quickly test different subject lines and content. Is data rich; unlike other forms of promotion, you can track recipient responses. Goes where your audience goes — home computer, mobile device, tablet. Is targeted and interactive. Can be deployed in time to sync up with events, conferences, and key opinion leader activities. Brings the HCP back to the web, video, or sales rep for the next action. Is fast marketing, deployed rapidly with results returned within days. Conserves budgets through low costs per exposure. Can repurpose existing content. Is socially responsible, due to its low environmental footprint.
Databases It starts with the most trusted source for physician demographics, the AMA Database. As an AMA Database Licensee for more than 50 years, DMD provides the highest quality healthcare demographic data. With the AMA Database as our foundation, supplemented by our relationships with medical publishers, cooperative partners, and our own healthcare research team, DMD has developed more than 40 databases to serve our clients. We are the complete source for comprehensive, accurate, and current lists of HCPs.
DMD has taken the concept of the healthcare database one step further by creating an HCP Superfile, which selects the best, unique properties of multiple sources and combines them into a best-of-breed, demographic file. Therefore, you do not have to choose between sources. Our integrated databases cost effectively combine supplemental practice location and phone data. DMD now offers full access to the data required to align your resources, including office location, specialty, and prescribing activity, by way of a mid-level prescriber database comprised of:
Nurse Practitioners (NPs) in 50 states. Physician Assistants (PAs) in 48 states. Certified Registered Nurse Anesthetists (CRNAs). Certified Nurse Midwives (CNMs). Clinical Nurse Specialists (CNSs).
Team (1)
Sectors DMD serves:
Business Services
Media
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