Bob Knows Phones TM is a unique branding concept for Cell Phone Repair designed for national recognition and growth. The concept was conceived July 2010, graduated to a model shop in December 2010 and hit single---shop break even at the 6th month of operations while exceeding monthly revenue expect…
Bob Knows Phones TM is a unique branding concept for Cell Phone Repair designed for national recognition and growth. The concept was conceived July 2010, graduated to a model shop in December 2010 and hit single---shop break even at the 6th month of operations while exceeding monthly revenue expectations to date. The ownership, management, and advisory team has decades of experience in marketing, sales, retail site selection and design, chain store growth, personnel selection and training, and operational process controls, plus general business startup and development skills. The opportunity for consumer cell phone repair service is massive due to the 20%+ year over year adoption rate of smart phones (iPhones, Droids, etc.) coupled with the current low penetration of smart phones: 35% as of July 2011. Additionally, the business model for the carriers (AT&T, Verizon, Sprint, T---Mobile) is based on contracts which result in them actively discouraging repairs in favor of expensive replacement and contract extension. Demand for repair will expand further over next 5 years as smart phone penetration reaches 90% in 2016 and the phone price is separated from the monthly service fee as has been the case in Europe in past 5 years. Users will increasingly choose a repair option as retail cost of a phone is seen to be over $400 without a contract. Competitors for the service exist in the market and have proven the business model of profitably repairing cell phones on a per location basis. Currently, there is not a correctly branded service to take advantage of national economies of scale for brand development, advertising, parts purchasing, or internet website promotion.
Branding a service such as Cell Phone Repair can have the same success in market differentiation as McDonald's did with hamburgers in the 1950's. Ray Kroc with McDonald's was not the first restaurant to sell hamburgers. They were the first to standardize the process and implement a national branding strategy conveying consistency and reliability. Status October 2011: Employees, Inventory, Tools, Advertising/Marketing, and Model Shop are operating in Test Mode with Revenue greater than $21,000/month.
Team (1)
Sectors Bob Knows Phones / AmCellFix, LLC. serves:
Retail
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