Top Advertising Senior Lenders with Recent Private M&A Activity

1 Closed Deal via Axial

35 Total Closed Deals Actively Sourcing Deals

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RevTek Capital specializes in tailored credit solutions for SaaS technology companies and other tech-enabled recurring revenue businesses. RevTek Capital offers flexible, founder-friendly debt capital ranging from $2 million to $20+ million. Our customized financing solutions are designed to maximize enterprise value while minimizing dilution and are geared toward established growth companies with $5 million+ annual recurring revenue (ARR).RevTek Capital is comprised of founders, entrepreneurs and former startup professionals. We partner with founders looking for growth capital at stages…

Recent Transactions

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Nov 2025 Provided debt financing to SDS Weather
Oct 2025 Provided debt financing to Onward Delivery
Aug 2025 Provided debt financing to Mobiz
Jun 2025 Provided debt financing to Capacity

Pasadena Private Lending

1 Closed Deal via Axial

1 Total Closed Deal Actively Sourcing Deals

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California-based non-bank first lien lender seeking companies looking to borrow $2 to $10MM. Pasadena Private Lending is a privately-funded commercial lender offering competitively priced loans to established borrowers who value flexibility, speed, and certainty of execution, and want to avoid the red tape of banks. We can lend to businesses across the country and are typically priced at Prime + 3-4%. Use of proceeds agnostic; can be for acquisitions, growth, dividend, recapitalization, or bridge financing. We typically require a personal guarantee.

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Feb 2025 Acquired Confidential Company

Alternative Funding

1 Closed Deal via Axial

1 Total Closed Deal

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At Alternative Funding, we provide funding solutions for businesses of all sizes, industries and growth trajectories. Since inception, we have funded more than $200 Million in a variety of short and long term products that have driven growth and cultivated success in businesses across the country.As it has become increasingly more difficult for businesses to obtain funding through traditional means, we have stepped in to provide a tailored and hassle-free experience, so that you can get back to doing what you’re best at, running your business. Our mission is to provide quick, easy, and…

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Oct 2021 Provided debt financing to Confidential IT Service Company

Silverview Credit Partners LP

23 Total Closed Deals Actively Sourcing Deals

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Silverview Credit Partners LP (“Silverview Credit”) was founded in 2015 by former senior team members of UBS’ Legacy Investment Bank. Silverview Credit is a registered investment advisor specialized in identifying differentiated special situations lending opportunities in the non-sponsored, lower middle market. The firm has built an intricate process to source, underwrite, and fund $10-$30mm loan opportunities through the family of funds it manages.

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Aug 2023 Acquired Anonymous Company
Aug 2023 Acquired Anonymous Company
Aug 2023 Acquired Anonymous Company
Aug 2023 Acquired Anonymous Company

Whitehorse Capital Management, LLC

10 Total Closed Deals Actively Sourcing Deals

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Whitehorse Capital Management is the $12BN direct lending arm of H.I.G. Capital. Whitehorse provides debt financing to performing middle market companies in the U.S. and Canada. Our firm has a broad investment mandate to provide senior, subordinated, and unitranche debt for refinancings, growth capital, acquisitions, buyouts, and balance sheet recapitalizations. Whitehorse can underwrite up to $250MM per transaction and is industry agnostic in nature.

Recent Transactions

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Jun 2023 Invested in ZS Fund L.P.
May 2023 Acquired Abry Partners
Apr 2023 Acquired Symphony Technology Group
Feb 2023 Acquired Trivest Partners and Shoreline

Northwest Bank

4 Total Closed Deals Actively Sourcing Deals

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Northwest Bank was founded in Boise, Idaho, in 2008 on the idea that a banker’s experience matters and exceptional service should be expected.Our founders were business people who thought banks should provide financial solutions that fuel success, not roadblocks that hinder it. That’s why our culture is one of problem solving with a "yes" mindset. We act with a sense of urgency and speed that matches your own and we stay with you every step of the way.Our job is to be a strategic partner for our customers, delivering customized financial solutions that work.

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Jan 2024 Provided debt financing to Confidential Company
Aug 2023 Provided debt financing to Confidential Company
Apr 2023 Provided debt financing to Confidential Company
Nov 2021 Provided debt financing to Confidential Company

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AdCap Growth Partners

4 Total Closed Deals Actively Sourcing Deals

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AdCap invests capital from $500k to $5 million across the capital stack to companies that require additional capital outside of conventional debt or equity financing channels. This financing is typically utilized where there are strong prospects for company growth, expansion capital, management transitions or acquisitions. We can customize a financing plan that could include senior short-term debt, senior long-term debt, subordinated debt, mezzanine or private equity financing. The Difference: We're entrepreneurs who serve other entrepreneurs.

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Aug 2023 Acquired TransCap
Aug 2023 Invested in Encore Funding
Aug 2023 Acquired Adcap Partners
Aug 2023 Acquired Adcap Leasing and Rental

JGB Management Inc

Actively Sourcing Deals

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JGB is an investment firm specializing in privately negotiated deals. We are industry agnostic and have experience investing in a wide range of both public and private companies. Our deal size ranges from $5M to $100M, with a tenor of between twelve and thirty-six months. The typical use of proceeds includes acquisition capital, refinancing, growth & working capital, recapitalizations, and special situations.

Recent Transactions

This member has no reported closed transactions.

SouthState Bank

Actively Sourcing Deals

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SouthState Bank provides a wide range of relationship-driven commercial banking products and services tailored to meet the needs of businesses, professionals and individuals. SouthState Bank operates in eight states in the southeast including Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Texas, and Colorado. SouthState Bank specializes in senior debt lending for commercial real estate acquisition, development, and refinance as well as general C&I lending for owner/operator, founder-led, private equity, and family office investors for the purposes of operating…

Recent Transactions

This member has no reported closed transactions.

Monroe Capital LLC

Actively Sourcing Deals

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Monroe Capital is a private credit asset management firm specializing in direct lending and opportunistic private credit investing. Since 2004, the firm has provided private credit solutions to borrowers in the U.S. and Canada. Monroe’s middle market lending platform provides senior and junior debt financing to businesses, special situation borrowers, and private equity sponsors. Investment types include unitranche financings; cash flow, asset based and enterprise value based loans; and equity co-investments. Monroe is committed to being a value-added and user-friendly partner to business…

Recent Transactions

This member has no reported closed transactions.

Amerisource Funding

Actively Sourcing Deals

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Founded in 1984 in Houston, Texas, Amerisource was born out of the realization that for any business to thrive, it needs access to working capital. For over 30 years, Amerisource has provided small and middle market businesses with asset based lending, outsourced management of accounts receivable (“A/R”), credit support and collection functions – all of which are vital to the success of any business, large or small. Having provided over $7 billion in financing for over 1500 companies in virtually every U.S. state and Canada, Amerisource maintains one of the largest and most…

Recent Transactions

This member has no reported closed transactions.

Mizzen Capital

Actively Sourcing Deals

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Mizzen Capital primarily invests debt into U.S. based lower middle market companies. We tailor capital structures to fit company's needs and objectives. We prioritize transparency and aligned goals.We understand that our success depends on the success of our investors, our portfolio companies, our colleagues and our communities. We consider all of them in our decisions.As a diverse and inclusive team we value honesty and integrity in everything we do. We strive to act responsibly and to communicate clearly. We build long term relationships based on trust and respect.Our team and the teams in…

Recent Transactions

This member has no reported closed transactions.

Garrington Capital

Actively Sourcing Deals

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Garrington delivers senior secured financing to businesses that fall outside traditional bank parameters, lending against receivables, inventory, equipment, and other hard assets. With over $5 billion USD deployed since 1999 and teams across Canada and the U.S., we support growth, turnarounds, refinancing events, and acquisitions with fast, disciplined, and practical capital solutions.We work closely with owners, advisors, and lenders to assess capital needs and structure facilities that align with real operational requirements. We frequently partner with banks through co-lending,…

Recent Transactions

This member has no reported closed transactions.

Greenwood Capital Advisors

Actively Sourcing Deals

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Greenwood Capital Advisors, LLC (GCA) helps private and public companies seeking capital to operate or expand. GCA works with its clients to tailor financing solutions that fit specific goals and needs. GCA offers access to a variety of lending products including: Start-up Capital for All IndustriesSBA FinancingWorking Capital SolutionsReal Estate FixnFlip / Buy&Hold LoansFranchise FinancingAccounts Receivable & Invoice Financing up to $50MMPurchase Order FinancingFactoring up to $50MMUnsecured Lines of CreditEquipment Loans up to $75MMBusiness Acquisition / M&A FinancingHotel…

Recent Transactions

This member has no reported closed transactions.

Principal Alternative Credit

Actively Sourcing Deals

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As the direct lending arm of Principal Global Investors, Principal Alternative Credit provides creative and customized structured debt solutions, primarily in North America, to support acquisitions, growth capital, refinancings, and recapitalizations (ownership transfers, distributions, etc.). Principal’s flexible loan mandate allows for tailored financing solutions to middle market companies that typically have EBITDA of $5.0 million or greater.

Recent Transactions

This member has no reported closed transactions.

GemCap Lending

52 Total Closed Deals

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GemCap’s founders previously owned and operated manufacturing/wholesale and retail operations. Our experience ranges across industrial manufacturing, consumer manufacturing, to logistics. We’ve been hands-on in shop floors, walked the oil patch, stood in freeze tunnels. We’ve worried about quality, on-time deliveries, and payroll. We think our perspective might be different than your typical lender.We focus solely on small to mid-size businesses… those responsible for over 90% of employment. No two businesses are the same, which is why we don’t try to put you in a box. We strive to…

Recent Transactions

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Feb 2017 Provided debt financing to Texas-based Oil Services
Feb 2017 Provided debt financing to Manufacturer/Seller of Trucking & Light Machinery Products
Dec 2016 Provided debt financing to Sysorex
Dec 2016 Provided debt financing to Greenhouse Vegetable Grower

MGG Investment Group

26 Total Closed Deals

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MGG Investment Group provides bespoke financing solutions to mid-size and growing companies. We work with owners and management teams to help build lasting value, address immediate needs, and solve complex situations. The members of our veteran team have spent their entire careers providing billions in successful financings to more than 100 expanding mid-market and lower middle-market businesses. We have a history over the past two decades of success partnering with our portfolio companies to help them grow. MGG Investment Group takes tremendous pride in serving as a trusted partner to…

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Feb 2018 Provided debt financing to Mobile Gaming Company
Nov 2017 Provided debt financing to Transportation Company
Sep 2017 Invested in Digital Messaging
Aug 2017 Invested in Media Advertising

LQD Business Finance

20 Total Closed Deals

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LQD Business Finance is a direct lender that provides structured, transparent, and affordable business loans of $250K-$5M with it's proprietary underwriting and risk management software, LQD Matrix. While capitalizing on the inadequacies of existing lenders, we are able to design a business loan product that exceeds the limitations of the current small business lending market, and are able to deliver the only structured loan available to small businesses through a quick and convenient process. Additionally, because of our ability to lend higher principal amounts with lower rates and longer…

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Feb 2018 Provided debt financing to Retail Distributors Company
Feb 2018 Provided debt financing to Specialized Consumer Services Company
Jan 2018 Provided debt financing to Specialized Consumer Services Company
Dec 2017 Provided debt financing to Health Care Services Company

Feenix Venture Partners

14 Total Closed Deals

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Feenix Venture Partners was established in 2017 to make strategic debt or hybrid investments in business-to-consumer, growth-oriented companies. As companies enter the early growth phase of their journey and are seeking capital to expand, they’re typically faced with expensive options, whether that be highly dilutive equity or fee and warrant heavy debt. Our unique investment model and flexible investment mandate allow us to structure competitive investments that are well aligned with the owners and stakeholders of our portfolio companies. Our debt investments have no prepayment penalties…

Recent Transactions

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Aug 2023 Acquired FLANKER
Aug 2023 Acquired Old Brooklyn Bagel Shoppe
Aug 2023 Acquired BAGELS & CO
Aug 2023 Acquired Capital Tacos

KeyBank Business Capital

12 Total Closed Deals

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KeyBank Business Capital works with manufacturers, distributors, wholesalers, retailers, and select service businesses. We provide senior secured asset-based loans to middle market companies and larger corportations. We are committed to helping clients achieve their goals. Aligned with our middle market lenders and industry specialists, our asset-based lending team focuses on listening to your needs before customizing the right solutions for your business. Just as important, our asset-based products and services are backed by the broader resources of KeyBank, one of the nation’s largest…

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May 2014 Advised Soft-Tex Holdings Inc. on an investment from KeyBank Business Capital
Apr 2014 Advised Performance Warehouse on an investment from KeyBank Business Capital
Apr 2014 Advised Shelter Forest International on an investment from KeyBank Business Capital
Apr 2014 Advised Baxter Auto Parts on an investment from KeyBank Business Capital

Firms in the Advertising Senior Lenders directory are ordered based on recent deal activity on Axial. The default order reflects observed market signals rather than a subjective ranking of firm quality.

Each profile provides information about the firm’s areas of focus, transaction criteria, and relevant activity on Axial’s M&A platform. Together, these details provide a clearer view of where a firm is active and the types of companies and opportunities most relevant for it.

Relevant Business Services experience can be an important consideration when evaluating a firm. Familiarity with the sector can provide a stronger understanding of its business models, market dynamics, valuation considerations, and transaction environment. The 53 firms included in this directory provide a starting point for identifying firms with relevant experience and activity in Business Services.

Not necessarily. Many firms are active across multiple industries, so inclusion in the Advertising Senior Lenders directory reflects relevant experience or activity in Business Services, rather than an exclusive sector focus. Individual profiles provide additional context on each firm’s areas of focus and activity within the sector.

When comparing Senior Lenders with experience in Business Services, consider factors such as size range, geographic reach, and recent transaction activity. These characteristics vary across the 53 firms included in the directory and can help identify firms that align with your needs.

Axial can help you identify and connect with firms based on your objectives and what you are looking to accomplish. The process varies depending on your role and transaction needs. If you are interested in connecting with firms in the Advertising Senior Lenders directory, you can request information here.

Top Advertising Senior Lenders

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