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Buyers

Axial Pursuits Report: 1H 2026

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Every month, thousands of buyers on Axial actively review, pursue, and engage with lower middle market acquisition opportunities across a wide range of industries, business models, and size categories.

This report is designed to provide a transparent snapshot of where buyer attention is concentrated in the market today, based not on surveys, market commentary, or anecdotal conversations, but on actual buyer pursuit activity occurring on the Axial platform.

For the uninitiated, a pursuit refers to the action of a prospective buyer expressing explicit, top-of-the-funnel interest in a specific deal that an advisor has shared with them on the platform. It tracks buyer interest in available assets as soon as a deal goes to market. It’s akin to a Nielsen rating that tracks the targets prospective buyers are “watching” and increases as interested parties request additional information. If NDAs, IOIs, and LOIs reflect the progression of interest among dealmakers, pursuits offer insights into the very first impulses of prospective buyers.

About the Data Set

The data below includes the pursuit activity on deals marketed through Axial thus far year-to-date in 2026. It highlights a selection of opportunities that generated meaningful buyer engagement across industries, regions, and EBITDA bands, ranging from sub-$1M EBITDA businesses to scaled $10M+ EBITDA platforms.

To preserve confidentiality while still surfacing useful patterns, company descriptions and headlines have been anonymized and grouped into standardized revenue, EBITDA, and margin bands.

Our goal with these reports is to provide business owners, M&A advisors, and investors with a more grounded understanding of how real acquisition demand is behaving across the lower middle market.


Buyer Interest Rankings

Buyer Interest By Industry | Average Pursuits Per Deal

Industrials generated the highest average buyer interest in the dataset, with the average deal receiving 30.9 pursuits across 712 marketed opportunities. Education ranked second at 25.8 pursuits per deal, though only 25 education businesses were marketed during the period. Business Services also generated strong engagement, averaging 24.0 pursuits across 219 opportunities.

Beyond the top-ranked sectors, buyer interest was relatively consistent across much of the market, with most major industries generating between 20 and 25 pursuits per deal.

Average Buyer Interest By EBITDA Band

The $1M-$5M EBITDA segment accounted for the largest share of buyer demand on Axial during the period. The 1,092 marketed opportunities in this band generated 34,784 pursuits, representing approximately 72% of all buyer pursuits in the dataset.

Looking at pursuits on a per-deal basis provides additional context. While the $1M-$5M segment averaged 31.9 pursuits per deal, businesses generating $5M-$10M of EBITDA averaged 37.1 pursuits per deal, the highest of any EBITDA band. By comparison, sub-$1M EBITDA businesses averaged 10.8 pursuits per deal, while $10M+ opportunities averaged 21.0 pursuits per deal.

 

Top 25 Most Pursued Deals 

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Transportation $20-25M $4-5M 20-25% 379
2 Business Services $10-15M $4-5M 35-40% 281
3 Industrials $10-15M $2-3M 20-25% 257
4 Consumer Goods $40-45M $5-6M 10-15% 228
5 Industrials $15-20M $5-6M 25-30% 223
6 Industrials $5-10M $4-5M 70%+ 209
7 Industrials $5-10M $2-3M 30-35% 206
8 Arts & Entertainment $5-10M $2-3M 35-40% 206
9 Industrials $10-15M $4-5M 35-40% 203
10 Industrials $20-25M $4-5M 20-25% 197
11 Agriculture $5-10M $3-4M 30-35% 190
12 Consumer Goods $10-15M $2-3M 20-25% 178
13 Industrials $15-17M $900K-1M <10% 177
14 Education $5-10M $3-4M 35-40% 177
15 Industrials $10-15M $2-3M 15-20% 175
16 Industrials $5-10M $1-2M 20-25% 173
17 Technology $10-15M $2-3M 20-25% 173
18 Industrials $10-15M $4-5M 30-35% 173
19 Industrials $5-10M $1-2M 25-30% 169
20 Industrials $5 - 10M $2-3M 35-40% 167
21 Consumer Goods $40-45M $5-6M 10-15% 167
22 Industrials $3-5M $800-900K 25-30% 165
23 Industrials $25-30M $3-4M 10-15% 161
24 Industrials $20-25M $4-5M 20-25% 161
25 Energy & Renewables $15-20M $5-6M 30-35% 161


Pursuit Rate Analysis

While total pursuits measure the volume of buyer interest generated by a deal, pursuit rate offers a different perspective. Rather than focusing on the number of pursuits alone, pursuit rate measures the percentage of invited buyers who elected to pursue an opportunity. As a result, it can help identify deals and market segments that generated particularly strong buyer engagement relative to the size of their invited audience.

Pursuit Rate By Industry

Pursuit rates were generally highest among a handful of smaller industry categories. Financial Services recorded the highest pursuit rate at 22.4%, but across a relatively small group of 16 marketed opportunities. Energy & Renewables and Education also ranked near the top, each posting pursuit rates above 10%. Beyond those categories, pursuit rates were relatively consistent across the market, with most industries falling between 6% and 8%.

The table below features the 25 highest-ranking opportunities by pursuit rate among deals sent to at least 50 recipients, providing additional context on the deals that generated the strongest buyer engagement relative to the number of buyers invited to consider them.

Top 25 Deals By Pursuit Rate

Rank Industry Revenue EBITDA EBITDA Margin Recipients Pursuits Pursuit Rate
1 Transportation $35-40M $9-10M 25-30% 74 34 46.0%
2 Food & Hospitality $1-5M $1-2M 40-45% 79 35 44.3%
3 Energy & Renewables $10-15M $2-3M 15 - 20% 60 26 43.3%
4 Transportation $40-45M $6-7M 15-20% 110 47 42.7%
5 Industrials $5-10M $1-2M 25-30% 92 38 41.3%
6 Industrials $5-10M $3-4M 40-45% 134 50 37.3%
7 Technology $5-10M $2-3M 25-30% 68 25 36.8%
8 Industrials $5-10M $1-2M 15-20% 131 48 36.6%
9 Industrials $5-10M $1-2M 15-20% 335 121 36.1%
10 Industrials $5-10M $1-2M 10-15% 111 39 35.1%
11 Education $5-10M $2-3M 25-30% 121 42 34.7%
12 Transportation $5-10M $1-2M 10-15% 114 39 34.2%
13 Business Services $10-15M $4-5M 30-35% 154 51 33.1%
14 Consumer Goods $70-75M $8-9M 10-15% 93 30 32.3%
15 Industrials $10-15M $2-3M 15-20% 543 175 32.2%
16 Industrials $10-15M $2-3M 20-25% 61 19 31.1%
17 Technology $30-35M $6-7M 20-25% 55 17 30.9%
18 Industrials $5-10M $1-2M 15-20% 82 25 30.5%
19 Transportation $5-10M $1-2M 20-25% 95 28 29.5%
20 Technology $1-5M $1-2M 70%+ 169 49 29.0%
21 Industrials $30-35M $5-6M 15-20% 72 20 27.8%
22 Healthcare $40-45M $9-10M 20-25% 339 94 27.7%
23 Business Services $5-10M $2-3M 20-25% 188 51 27.1%
24 Industrials $15-20M $5-6M 30-35% 85 23 27.1%
25 Technology $20-25M $5-6M 20-25% 88 23 26.1%


Buyer Interest By EBITDA Band

Buyer interest can vary significantly across different segments. To provide additional context, the tables below feature the 10 most pursued deals within four EBITDA bands, ranging from businesses generating $500K–$1M of EBITDA to those exceeding $10M. Together, these rankings offer a more detailed view of the opportunities that attracted the greatest buyer interest within each category.

Top 10 Most Pursued Deals: $10M+ EBITDA

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Technology $65-70M $10-15M 15-20% 126
2 Education $30-35M $10-15M 40-45% 102
3 Industrials $85-90M $10-15M 15-20% 101
4 Healthcare $45-50M $15-20M 40-45% 93
5 Transportation $90-95M $20-25M 20-25% 68
6 Transportation $25-30M $10-15M 70%+ 67
7 Healthcare $20-25M $10-15M 60-65% 60
8 Energy & Renewables $75-80M $15-20M 20-25% 46
9 Industrials $130-135M $10-15M <10% 42
10 Transportation $25-30M $10-15M 35-40% 37

Top 10 Most Pursued Deals: $5M-$10M EBITDA

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Consumer Goods $40-45M $5-6M 10-15% 228
2 Industrials $15-20M $5-6M 25-30% 223
3 Consumer Goods $40-45M $5-6M 10-15% 167
4 Industrials $20-25M $5-6M 20-25% 161
5 Energy & Renewables $15-20M $5-6M 30-35% 161
6 Industrials $30-35M $9-10M 25-30% 139
7 Healthcare $10-15M $8-9M 70%+ 135
8 Industrials $15-20M $7-8M 40-45% 133
9 Industrials $10-15M $5-6M 40-45% 112
10 Industrials $40-45M $6-7M 15-20% 97

Top 10 Most Pursued Deals: $1M-$5M EBITDA

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Transportation $20-25M $4-5M 20-25% 379
2 Business Services $10-15M $4-5M 35-40% 281
3 Industrials $10-15M $2-3M 20-25% 257
4 Industrials $5-10M $4-5M 70%+ 209
5 Industrials $5-10M $2-3M 30-35% 206
6 Arts & Entertainment $5-10M $2-3M 35-40% 206
7 Industrials $10-15M $4-5M 35-40% 203
8 Industrials $20-25M $1-5M 20-25% 197
9 Agriculture $5-10M $3-4M 30-35% 190
10 Consumer Goods $10-15M $2-3M 20-25% 178

Top 10 Most Pursued Deals: $500K-$1M EBITDA

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Industrials $15-17M $900K-1M <10% 177
2 Industrials $3-5M $800-900K 25-30% 165
3 Industrials $2-4M $700-800K 25-30% 142
4 Industrials $2-4M $500-600K 20-25% 99
5 Industrials $5-7M $900K-1M 15-20% 85
6 Industrials $3-5M $500-600K 15-20% 82
7 Food & Hospitality $3-5M $700-800K 20-25% 81
8 Industrials $3-5M $700-800K 25-30% 75
9 Industrials $2-4M $600-700K 20-25% 73
10 Technology $5-7M $700-800K 10-15% 72


Buyer Interest By Industry

The tables below feature the five most pursued deals within each major industry category. The rankings span a diverse range of business types and financial profiles, providing additional context on the opportunities that generated the strongest buyer interest within their respective sectors and how buyer engagement varied across industries.

Industrials

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $10-15M $2-3M 20-25% 257
2 $15-20M $5-6M 25-30% 223
3 $5-10M $4-5M 70%+ 209
4 $5-10M $2-3M 30-35% 206
5 $10-15M $4-5M 35-40% 203

Healthcare

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $25-30M $1-5M 15-20% 139
2 $10-15M $8-9M 70%+ 135
3 $5-10M $1-2M 25-30% 127
4 $40-45M $9-10M 20-25% 94
5 $45-50M $15-20M 40-45% 93

Business Services

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $10-15M $4-5M 35-40% 281
2 $1-5M $1-2M 40-45% 129
3 $5-10M $3-4M 65-70% 126
4 $1-5M $1-2M 50-55% 120
5 $1-5M $3-4M 70%+ 114

Technology

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $10-15M $2-3M 20-25% 173
2 $5-10M $2-3M 45-50% 150
3 $15-20M $3-4M 15-20% 139
4 $5-10M $1-2M 15-20% 132
5 $65-70M $10-15M 15-20% 126

Consumer Goods

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $40-45M $5-6M 10-15% 228
2 $10-15M $2-3M 20-25% 178
3 $40-45M $5-6M 10-15% 167
4 $20-25M $2-3M 10-15% 145
5 $5-10M $2-3M 20-25% 102

Transportation

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $20-25M $1-5M 20-25% 379
2 $10-15M $2-3M 20-25% 102
3 $15-20M $5-6M 25-30% 83
4 $30-35M $1-5M 10-15% 79
5 $20-25M $1-5M <10% 78

Food & Hospitality

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $5-10M $2-3M 35-40% 146
2 $3-5M $700-800K 20-25% 81
3 $25-30M $1-5M <10% 63
4 $5-10M $2-3M 20-25% 60
5 $5-7M $700-800K 10-15% 45

Energy & Renewables

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $15-20M $5-6M 30-35% 161
2 $20-25M $1-5M 15-20% 85
3 $15-20M $8-9M 55-60% 62
4 $75-80M $15-20M 20-25% 46
5 $45-50M $8-9M 15-20% 36

Arts & Entertainment

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $5-10M $2-3M 35-40% 206
2 $10-15M $6-7M 40-45% 65
3 $10-15M $6-7M 45-50% 59
4 $10-15M $6-7M 45-50% 48
5 $10-15M $3-4M 30-35% 38

Education

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $5-10M $3-4M 35-40% 177
2 $30-35M $10-15M 40-45% 102
3 $5-10M $2-3M 20-25% 45
4 $5-10M $1-2M 25-30% 44
5 $5-10M $2-3M 25-30% 42

Financial Services

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $5-10M $2-3M 40-45% 57
2 $1-5M $1-2M 60-65% 31
3 $1-5M $1-2M 70%+ 28
4 $1-3M $500-600K 25-30% 23
5 $95-100M $20-25M 20-25% 14

Agriculture

Rank Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 $5-10M $1-5M 30-35% 190
2 $20-50M $1-5M <10% 21
3 $5-10M $1-5M 15-20% 16
4 $1-5M $500K-1M 25-30% 12
5 $1-5M $500-1M 30-35% 8


Buyer Interest By Region

States shaded by their region’s total buyer interest across all deals

The South Atlantic and Middle Atlantic regions together accounted for nearly 40% of YTD activity by both deal count and total pursuits. The Pacific, West South Central, and Eastern Midwest formed a clear second tier. Less obvious from the rankings is that buyer interest was more geographically distributed than deal volume. Even smaller-volume regions such as East South Central and the Northeast produced individual opportunities that ranked among the top 25 for total buyer interest in the dataset. The tables below feature the five most pursued deals within each region.

South Atlantic

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Industrials $10-20M $1-5M 20-25% 257
2 Arts & Entertainment $5-10M $1-5M 35-40% 206
3 Industrials $10-20M $1-5M 35-40% 203
4 Industrials $10-20M $500K-1M <10% 177
5 Industrials $10-20M $1-5M 15-20% 175

Middle Atlantic

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Consumer Goods $20-50M $5-10M 10-15% 228
2 Industrials $10-20M $5-10M 25-30% 223
3 Industrials $10-20M $3-5M 30-35% 173
4 Consumer Goods $20-50M $5-10M 10-15% 167
5 Industrials $10-20M $5-10M 40-45% 133

Pacific

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Industrials $20-50M $3-5M 20-30% 197
2 Technology $10-20M $1-3M 20-30% 173
3 Industrials $5-10M $1-3M 30-40% 167
4 Industrials $20-50M $3-5M 10-20% 161
5 Industrials $5-10M $1-3M 10-20% 149

West South Central

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Education $5-10M $3-5M 30-50% 177
2 Industrials $5-10M $1-3M 20-30% 169
3 Energy & Renewables $10-20M $5-10M 30-50% 161
4 Technology $5-10M $1-3M 30-50% 150
5 Industrials $20-50M $3-5M 10-20% 142

Mountain

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Business Services $10-20M $3-5M 30-40% 281
2 Industrials $5-10M $1-3M 30-40% 206
3 Industrials $1-5M $500K-1M 20-30% 142
4 Healthcare $20-30M $3-5M 10-20% 139
5 Healthcare $5-10M $1-3M 20-30% 127

Eastern Midwest

Rank Industry Vertical Revenue Band EBITDA Band EBITDA Margin Band Buyer Interest Generated
1 Transportation $20-30M $3-5M 20-30% 379
2 Industrials $5-10M $3-5M 50-75% 209
3 Agriculture $5-10M $3-5M 30-50% 190
4 Consumer Goods $10-20M $1-3M 20-30% 178
5 Industrials $20-30M $5-10M 20-30% 161

Western Midwest

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Industrials $5-10M $1-3M 20-30% 130
2 Industrials $5-10M $1-3M 10-20% 121
3 Technology $10-20M $1-3M 10-20% 120
4 Industrials $25-50M $3-5M 5-10% 99
5 Industrials $5-10M $1-3M 30-50% 90

Northeast

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Business Services $1-5M $3-5M 50-75% 114
2 Industrials $5-10M $1-3M 30-50% 98
3 Industrials $5-10M $1-3M 10-20% 87
4 Industrials $10-15M $3-5M 20-30% 68
5 Healthcare $5-10M $1-3M 30-50% 64

East South Central

Rank Industry Revenue EBITDA EBITDA Margin Buyer Interest Generated
1 Business Services $1-5M $3-5M 50-75% 114
2 Industrials $5-10M $1-3M 30-50% 98
3 Industrials $5-10M $1-3M 20-30% 87
4 Industrials $10-20M $3-5M 10-20% 68
5 Healthcare $5-10M $1-3M 30-50% 64


Final Takeaways

The Spring 2026 Pursuits Report highlights a lower middle market that is active across a wide range of industries, geographies, and company profiles. While buyer interest was concentrated in certain segments – particularly businesses with EBITDA ranges between $1M and $10M – strong buyer interest was not limited to any single industry, region, or deal type.

Across the dataset, buyer interest was concentrated in certain areas while remaining broadly distributed across the market. Highly pursued opportunities emerged across a range of industries, EBITDA bands, and geographic regions, reinforcing the value of examining buyer demand through multiple lenses.

As always, buyer interest is only one indicator of market activity. However, pursuit behavior provides a useful early signal of where acquisition demand is forming and which opportunities are generating outsized interest. 

We hope these findings provide business owners, advisors, and investors with additional perspective on how buyers are engaging with opportunities in today’s market.

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