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The Winning LOI [Vol. 3, Issue 3, No. 30]


Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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In this issue, we take a look into the M&A valuation data and key LOI deal terms for an Education Services deal. The company reported a revenue range of $8.5M – $9M and an EBITDA range of $2.75M – $3M when the deal confidentially went to market via Axial in Q1 2023. The deal spent 68 days in market before the Winning LOI was executed and successfully closed 99 days later.

We took a look at the M&A activity for Education deals on the Axial platform over the last 12 months. Here is the breakdown:

Looking to exit in Education? Find an advisor you can trust.

See below for Winning LOI #30’s anonymized data ⬇️

The Deal
Deal TypeChange of Control
Revenue Range (TTM)$8.5M - $9M
EBITDA Range (TTM)$2.75M - $3M
EBITDA Margin Range32% - 35%
Key IndustriesEducation Services
In-Market DateQ1 2023

Axial Deal Data
# of Pursuits*20
Deal Pursuit Rate*9.62%
Winning LOI Pursuit to LOI Executed67 Days
Winning LOI Executed to Deal Closed99 Days

Total Enterprise Value (TEV) Range$8M - $8.5M
EBITDA Multiple Range (TTM) 2.75x - 3x
Exclusivity45 Days
➡️ Cash78% of TEV
➡️ Seller Note22% of TEV
➡️ Earnout

Axial Sell-Side Member Data
Member TypeBusiness Broker
Total Deals Marketed on Axial6
Average Annual Deals Marketed1
Average Revenue of Deals$7,500,000
Average EBITDA of Deals$2,240,000

Axial Buyside Member Data
Member TypeIndependent Sponsor
Number of Acquisitions1
Buyside Pursuit Rate*8.56%
Buyer Responsiveness Rate*98.20%

The Winning LOI eBook | Vol. 1, No. 1-25

Check out the first volume of The Winning LOI eBook. To assemble this eBook, we compiled the first 25 Winning LOIs and included summary breakdowns of key data points. To download, please enter your email below.


*Recommendations: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal.

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buy-side firms invited to evaluate the deal

*Buyside Pursuit Rate: The buy-side “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.

Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only, and does not represent investment advice or recommendations of any kind.

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