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The Winning LOI [Vol. 3, Issue 2, No. 29]


Welcome to the latest issue of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

Sign up to receive The Winning LOI newsletter here.

In this issue, we take a look at a Manufacturing deal in the Industrials sector. The company reported a 2022 revenue range of $16M – $16.5M, and EBITDA between $6M and $6.5M. The deal went to market confidentially via Axial in Q2 2023, spent 49 days in market, and closed 109 days after the Winning LOI was executed.

We took a look at the M&A deal activity for Manufacturing deals across all sectors over the last 12 months on the Axial platform. Here’s the breakdown:

Looking to exit in Manufacturing? Find an advisor you can trust.

See below for Winning LOI #29’s anonymized data ⬇️

The Deal
Deal TypeChange of Control
Revenue Range (2022)$16M - $16.5M
EBITDA Range (2022)$6M - $6.5M
EBITDA Margin Range37% - 40%
Key IndustriesIndustrials
In-Market DateQ2 2023

Axial Deal Data
# of Pursuits*48
Deal Pursuit Rate*25.26%
Winning LOI Pursuit to LOI Executed49 Days
Winning LOI Executed to Deal Closed109 Days

Total Enterprise Value (TEV) Range$42M - $45M
EBITDA Multiple Range (2022) 6.75x - 7x
Exclusivity100 Days
➡️ Cash83.7% of TEV
➡️ Seller Note16.3% of TEV
➡️ Earnout

Axial Sell-Side Member Data
Member TypeInvestment Bank
Total Deals Marketed on Axial194
Average Annual Deals Marketed12
Average Revenue of Deals$22,928,594
Average EBITDA of Deals$3,254,291

Axial Buyside Member Data
Member TypePrivate Equity
Number of Acquisitions15
Buyside Pursuit Rate*14.77%
Buyer Responsiveness Rate*82.51%


*Recommendations: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal.

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buy-side firms invited to evaluate the deal

*Buyside Pursuit Rate: The buy-side “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.

Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only, and does not represent investment advice or recommendations of any kind.

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