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The Winning LOI [Vol. 2, Issue 14, No. 17]


Welcome to the issue #17 of The Winning LOI, the Axial newsletter that anonymously reveals small business M&A valuation data and certain key deal terms associated with winning LOIs.

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The Deal
Deal TypeChange of Control
Revenue Range (TTM)$3.5M - $4M
EBITDA Range (TTM)$1.5M - $1.75M
EBITDA Margin Range35% - 40%
Key IndustriesIndustrials
In-Market DateQ4 2020

Axial Deal Data
# of Pursuits*7
Deal Pursuit Rate*14.89%
Winning LOI Pursuit to LOI Executed77 Days
Winning LOI Executed to Deal Closed60 Days

Total Enterprise Value Range$10M - $10.5M
EBITDA Multiple Range4.5x - 5x
Exclusivity60 Days
➡️ Cash70% of TEV
➡️ Seller Note30% of TEV
➡️ Earnout

Axial Sell-Side Member Data
Member TypeBusiness Broker
Total Deals Marketed on Axial65
Average Annual Deals Marketed5
Average Revenue of Deals$5,210,198
Average EBITDA of Deals$824,785

Axial Buyside Member Data
Member TypeIndependent Sponsor
Number of Acquisitions10
Buyside Pursuit Rate*10.55%
Buyer Responsiveness Rate*99.1%


*Buyside Recommendation: Axial sell-side members receive a matching set of buyside members for every deal they manage via Axial. A buyside recommendation refers to a specific buyside Axial member who matches a particular deal.

*Recipient: A recipient is a buyside member who has been granted access by an Axial sell-side member to review a particular deal.

*Pursuit: Axial buyside members express initial interest in a deal by clicking “Pursue”, after which they can access and sign the NDA.

*Deal Pursuit Rate: The deal “Pursuit Rate” is defined as the number of times a particular deal is pursued by unique buyside members (i.e. the buyer shows explicit interest in exploring the deal) divided by the total number of buy-side firms invited to evaluate the deal

*Buyside Pursuit Rate: The buyside “Pursuit Rate” is defined as the number of deals pursued by a particular buyer throughout an entire Axial membership term, divided by the total number of deals sourced during the same timeframe.

*Buyside Responsiveness Rate: The buyside “Responsiveness Rate” is defined as the rate at which a member responds to teaser shares within 5 days. The calculation initiates when a member has a minimum of 10 teasers and is calculated based on the member’s last 100 teasers received.

Disclosures: All data presented in The Winning LOI is anonymized to respect and protect the confidentiality of Axial members and their transactions. Data is provided to Axial by Axial members in accordance with the Axial Member Terms of Service. Axial has endeavored to present data accurately, but Axial does not and cannot fully verify the accuracy of the presented information. Information contained in The Winning LOI is for informational purposes only, and does not represent investment advice or recommendations of any kind.

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