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🎯 Common Categories: Miss fewer “Sweet-Spot” Deals with Axial’s Latest Feature

We’re excited to launch “Common Categories” within Axial’s industry taxonomy. The continued specialization of lower middle market PE, and the growth in Axial’s strategic buyer membership make this new feature especially timely.

The “Common Categories” feature takes the 15,000+ distinct sub-categories in Axial’s industry taxonomy and maps them into 50 thematic industry categories, making it much easier for buyside members to achieve niche deal coverage via Axial. In preliminary testing, certain members were more than 2x’ing their annualized inbound deal funnels with the use of “Common Categories.” The upside can be very significant, and incorporating them into new or existing buyside projects is easy.

Some examples:
+ Acquisitive across Transportation & Logistics? One click and you’re done.
+ Pursuing the nebulous world of “Business Services”? We’ve created a “Common Category” for that. One or two clicks now covers the bases.
+ Opportunistic across all B2B software categories? One click expresses that.

We think the gains in deal coverage can be pretty dramatic. Contact us here if you’d like to learn more!

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