Cruz Capital is an independent sponsor focused on acquiring and scaling recurring-revenue marketing agencies. The strategy centers on buy-and-build: acquire a strong platform with >90% retainer revenue, then bolt on complementary agencies to expand EBITDA and unlock multiple arbitrage—b…
Cruz Capital is an independent sponsor focused on acquiring and scaling recurring-revenue marketing agencies. The strategy centers on buy-and-build: acquire a strong platform with >90% retainer revenue, then bolt on complementary agencies to expand EBITDA and unlock multiple arbitrage—buying small at 6–8x, selling large at 10–12x. With a playbook built on the 30/20/10 rule (30% gross margin, 20% SG&A max, 10% net profit), Cruz Capital emphasizes financial discipline, cultural retention, and operational integration. The mission: build smart, scale fast, and exit healthy—transforming fragmented agencies into a $100M+ platform.
Team (1)
Sectors Cruz Capital serves:
Consumer Goods
Retail
Business Services
Distribution
Consumer Services
Industrials
Technology
Materials
Media
Energy & Utilities
Financial Services
Health Care
Manufacturing
Real Estate
Life Sciences
Join Axial's Private M&A Platform
Cruz Capital connects with qualified M&A advisors through the Axial Platform.
Looking for Buyers?
Reach this investor and hundreds more on Axial. No cost to advisors.
