Peace of mind can’t wait. Today’s consumers want answers in the privacy and convenience of their own home. When it comes to their health it’s no different. Our KnowNow™ products will enable consumers to lead a healthcare revolution by providing home tests that are accurate, easy-to-use, and affordab…
Peace of mind can’t wait. Today’s consumers want answers in the privacy and convenience of their own home. When it comes to their health it’s no different. Our KnowNow™ products will enable consumers to lead a healthcare revolution by providing home tests that are accurate, easy-to-use, and affordable; addressing critical health concerns such as heart health, allergies and sexually transmitted diseases.
The KnowNow™ product line is powered by our unique, patented sample processing technology and will bring complex lab tests to the home. Our first product will be a Herpes Simplex Virus-2 (HSV-2) home test targeting the 110M sexually active men and women ages 18 to 45 in the US. When surveyed, half of respondents in this age group said they would buy a home herpes test and 40% said they would buy a second for their partner.
This group values convenience and privacy and is ideal for social media marketing campaigns leveraging earned media and celebrity tweets to reach our target demographics.
BMF is uniquely positioned to deliver high quality healthcare to consumers in a form they expect and understand through the same channels they buy everything else. We make home health easy.
Team (3)
Sectors Boston Microfluidics serves:
Health Care
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