If Loyalty were a country, its economy would rank 30th largest in the world. Its currency – loyalty points/miles – belongs to more consumers than the population of China – in addition to accounting for over US$ 300bn of value carried on the books of the world's leading airlines, hoteliers, banks and…
If Loyalty were a country, its economy would rank 30th largest in the world. Its currency – loyalty points/miles – belongs to more consumers than the population of China – in addition to accounting for over US$ 300bn of value carried on the books of the world's leading airlines, hoteliers, banks and retailers. To monetize portions of this vast domain, program owners pre-sell restricted portfolios of points to banking, travel and retail partners, generating visible lift in revenues and an even bigger lift in profits. Absent alternatives, however, points sales are structured today as clumsy private placements - infrequent, uncompeted and costly. Affinity Capital Exchange (ACE) is the first B2B electronic exchange to facilitate open-market activity between corporate buyers and sellers of loyalty currency and related financial instruments. A financial market by nature, the Exchange delivers unparalleled value by: enabling seamless price discovery providing wider access and deeper liquidity than private placements brings effective risk management tools within reach for its members worldwide. With its mission to create the world's singular Gateway to Loyalty, ACE serves loyalty program owners, operators and sponsors, retail partners, banks and wide variety of sophisticated investors. By joining ACE, members unlock the true market value of their program, access an active network of investors, existing and potential partners, coalition players, analysts and observers – with customized levels of control and external visibility. Functioning as a qualified-access primary and secondary market, ACE provides a complete solution for loyalty currency issuance, public offering, trading, financial instrument design and structuring, and sophisticated risk management tools utilized by participants in industries with similar fundamentals. It represents a conduit of patent-grade innovations in Loyalty Finance, technology and program design utilizing a custom version of an existing market platform already employed for other asset classes, delivered over robust core and flexible layer of client-side applications. ACE brings to Loyalty: an efficient 'plug-and-play' electronic marketplace, integrating primary and secondary activity a forum for industry practitioners, analysts, investors and partners suite of flexible controls for members over counterparties and visibility of market activity integrated compliant pre-trade and post-trade services professionally compiled real-time decision support data. Affinity Capital Exchange is the brainchild of a team lead by Atanas Christov - serial entrepreneur, seasoned executive and advisor to marquee names in loyalty across the industry's most prominent verticals. Prior to founding Affinity Capital Exchange, Mr Christov lead Affinia Volo Inc., a boutique strategic advisory, serving Loyalty industry participants, assisting senior teams, boards, innovators, regulators, service providers and investors in areas of loyalty strategy, program design (including A-la-Carte Loyalty Design SystemTM ), economic performance, operating and strategic program monetization, loyalty currency liability management, risk reduction, loyalty entity ownership and organization, and partnership/network strategy. Mr. Christov corporate career started as management consultant at McKinsey's New York Office, followed by leadership position in AIG's successful restructuring and turnaround in the aftermath of the crisis of 2008. Entrepreneur by nature, he lead start-up Vayant Travel Technologies in its commercial launch and secured the company's foothold in the highly competitive world of global airline reservations and distribution systems. Mr. Christov holds an MBA from Harvard Business School. Note: Market sizing data courtesy of Affinia Volo Inc.
Team (4)
Sectors AFFINITY CAPITAL EXCHANGE Inc. serves:
Financial Services
Technology
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