Background Natalka Falcomer is a senior operator and legal executive with 10+ years of experience scaling businesses in highly regulated Canadian markets, including real estate, proptech, and financial services. Her career has included leading Canadian expansion and national scale for growth-stage a…
Background Natalka Falcomer is a senior operator and legal executive with 10+ years of experience scaling businesses in highly regulated Canadian markets, including real estate, proptech, and financial services. Her career has included leading Canadian expansion and national scale for growth-stage and enterprise-backed platforms, requiring the adaptation of business models to Canadian regulatory,
operational, and market realities.
Scaling Regulated Businesses As President of OJO Home Canada, a US-based proptech company, Natalka led the Canadian launch and scale-up—growing the organization from 10 to over 960 professionals in under two years, doubling the Canadian user base through the relaunch of OJO.ca, and navigating regulatory constraints to enable AI product deployment. The Canadian business was scaled ahead of acquisition.
Current Role Currently, as Chief Real Estate Officer at Houseful (an RBC company), she serves as a cross-functional executive aligning product strategy, compliance, and go-to-market execution within a national, regulated real estate platform. Her work has contributed to 17% higher user retention, a 66% increase in mortgage referrals, and $193M in transaction volume by ensuring tools and processes reflect
real-world Canadian operations.
Why Natalka? Across her career, Natalka has operated at the intersection of regulation, execution, and scale, bringing a practical Canadian lens to complex businesses and building the infrastructure required for sustainable national growth. Her background as a lawyer and former founder provides operators with confidence that expansion will be executed pragmatically, compliantly, and without unnecessary
friction.
Personal Investment Natalka is investing personal capital alongside co-investors providing full alignment from Day 1.
Team (1)
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