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Advisors, Family Offices, Lenders, Private Equity

August LMM Digest: Closing Deals with Content


Welcome to the August edition of Axial’s Lower Middle Market Digest, your source of news and deal announcements featuring boutique investment banks, family offices, private equity-backed portfolio companies, and lower middle market businesses.

Thought leadership. Everyone’s talking about it, many are trying it, very few are doing it well.

In a market where competition is rife, both buyers and investment banks are looking to brand development and content creation as opportunities to differentiate themselves from their peers.

In today’s Monthly Digest, we’ll shine a light on a handful of Axial members that exemplify what it take to build a great brand.

Buyers: Humanize your portfolio with community building

Rockbridge Equity is the family office of Dan Gilbert, founder of Quicken Loans. As part of the Rockbridge value prop, portfolio company executives join the firm’s “Family of Companies.”

The program comprises a “Family Reunion” – an annual event that brings together Family of Company leaders to celebrate successes, collaborate on best practices, and continue expanding and improving their network – as well as the Rockbridge Summit, a bi-annual event focused on building relationships across their Family of Companies, with other portfolio companies, industry experts, and intermediaries. The events themselves are reinforced with tactical and operationally focused content to provide company owners with ongoing education and support throughout the portfolio company lifecycle.

The feedback we receive from all market participants regarding these programs, especially company owners, is overwhelmingly positive. From an owner, CEO, or CFO perspective, it is truly difficult to cut through the noise of 10,000 family offices + private equity suitors to identify those with the culture, personality, value system, and expertise that align with their own. Often times, especially for lower middle market family owned & generational businesses, a firm’s brand and how it is perceived could be the deciding factor if the valuation is within a click or two of the competition.

Investment Banks & Advisors: Educate readers on topics they might not be familiar with – but probably should 

Great content means you write with the intention of truly educating people.

A perfect example of this strategy done well is advisory firm Armanino LLP’s recent article on Profit Interests in LLCs. When reading the title of their piece, How to Account for “Profits Interests” in LLCs, plenty of people will ask themselves, “what are Profits Interests?”. As Armanino lays out, profit interests are a relatively new form of equity compensation issued by limited liability companies, that has seen a recent spike in traction. In light of it being a newer concept, Armanino evokes the sentiment that they stay current with market trends and show their expertise through education rather than simply saying so on their website.

All in all, whenever you’re writing content, keep in mind the two primary tenets of brand identity – your relatability and the extent to which you truly educate your readers.

***Make sure to follow Axial on LinkedIn to stay up to date on all of the latest market news.***

New Axial Members: August 2019

Featured New Members

Investment Banks: MedWorld, Mertz Taggart, Cliveden Advisory, FiSol, Seaport Global
Corporates: Toyota Tsusho, SEMrush, IGT Solutions
Private Equity Firms: The Jordan Company, AUA Private Equity Partners, NRD Capital Management
Family Offices: 2M Investment Partners, WayPoint Holdings, Dobbs Equity Partners
Independent Sponsors: Geneva Glen Capital, Stoic Holdings, Halmos Capital Partners


  • Silver Oak Services Partners Closes Fund IV at $500 Million Hard Cap. Read More
  • Greg Goldfarb, Managing Director at Summit Partners, Recognized as a Top Software Investor of 2019 by GrowthCap. Read More
  • Varsity Healthcare Partners Closes Third Private Equity Fund. Read More
  • Affinity Ventures Named One of Top 20 Investment Banks. Read More
  • Middlemarch quoted in Pensions & Investments on private equity return expectations. Read More

Thought Leadership 

  • His Kids Couldn’t Eat Gluten, so This Founder Started a Company that Sold $25M in Veggie Noodles Last Year (Encore Consumer CapitalRead More
  • Helping Businesses Recover with SBA Disaster Loans (Vital Financial ServicesRead More
  • The Rising Importance of Software and IT as Innovation Drivers – And its Effects on the US Talent Pool (VologyRead More
  • DOL Expands Retirement Plan Options for Smaller Businesses (Armanino) Read More
  • Business Valuations: What They Are and Why to Get Them (Kaulkin GinsbergRead More
  • 10 Retirement Preparation Strategies for Business Owners (Carpenter Hawke & Co.Read More
  • China Holds the Key to the Future of Retail (Colliers InternationalRead More
  • How is Artificial Intelligence Changing the Supply Chain? (Barnes DennigRead More

People Moves

  • FirePower’s New Director, Origination: Bringing Deep Leadership Experience to the Team. Read More
  • Lincoln “Joe” Smith joins Boustead Securities as Executive Vice President. Read More
  • Patrick Bisceglia Promoted to Managing Director. Read More
  • ROTH Capital Partners Announces the Addition of Zegbeh Jallah, Ph.D. to its Healthcare Research Team. Read More
  • Emily Currie joins Colliers International in Arizona as associate vice president. Read More
  • David Fowles Joins The Mangrove Equity Team. Read More
  • Arsenal Capital Partners Announces Addition of Mike Bernstein as Operating Partner to its Healthcare Team. Read More
  • ShoreView Announces the Promotion of Eric Paquette to Vice President. Read More
  • Edgewater Capital Partners Announces New Vice President, Sarita Gavhane. Read More


Deal News from Sell-Side Members

  • Cascadia Capital Advises ThunderWorks in its Sale to Ceva Santé Animale, S.A. Read More
  • Lightview to Invest in Buchanan Technologies. Martinwolf represented Buchanan on the transaction. Read More
  • Dresner Partners advised NTIVA on the Acquisition of higher ground managed services. Read More
  • Marlin & Associates Advises InRule Technology on its Sale to OpenGate Capital.Read More
  • Quarton, a Cowen company advises CMC Capital Management & Consulting AG on the sale of PS-Markt GMBH to a group of private. Read More
  • FOCUS Investment Banking Represents Herb’s Paint & Body in its Sale to Caliber Collision. Read More
  • Caber Hill Advises Northwestern Dental Group on Acquisition. Read More
  • Walker, MI-Based Conveyability, Inc., Acquired by Individual Investor Heath Verstraete. Calder Capital represented Conveyability on the transaction. Read More
  • HINGE Sells Mother Goose School in San Francisco. Read More
  • Peakstone Advises Collision Repair Business on Growth Capital Transaction. Read More
  • Paladin Capital Advisors acted as exclusive M&A advisor in AP Dynamics Divestiture. Read More
  • Boot Barn Acquires G&L Clothing. BCC Advisors represented G&L on the transaction. Read More​​​​​​
  • ABC Roofing has been acquired by Tecta America. BCMS acted as the exclusive financial advisor to ABC Roofing on this transaction. Read More
  • Progress Partners Advises RevX on its Platform and Business Assets Sale to Affle. Read More​​​​​​
  • Paramax Corporation advised GTI Industries, Inc. on its sale to SupplyOne, Inc., a subsidiary of Wellspring Capital Management LLC. Paramax served as the exclusive M&A advisor to GTI on this transaction. Read More​​​​​​
  • Woodbridge International Closes Sale of Protek Locating to USIC. Read More

Deal News from Buy-Side Members

  • Advanced Drainage Systems Acquires Infiltrator Water Technologies From Ontario Teachers’ Pension Plan. Read More
  • J.F. Lehman & Company Acquires Lone Star.Read More
  • Stonehenge Capital invests $500,000 in OTW Safety, enabling company’s growth in distressed part of Salt Lake City. Read More
  • One Equity Partners’ Portfolio Company, Orion Business Innovation, Completes Acquisitions of Behavior Design and Cabeus. Read More
  • MEI Rigging & Crating, a portfolio company of Dorilton Capital, Acquires Hanks Machinery Movers. Read More
  • CIVC Partners Portfolio Company GPRS Acquires Master Locators’ Utility Locating Business. Read More
  • Meridian Adhesives Group, a portfolio company of Arsenal Capital, Acquires Epoxies, Etc. Read More
  • Surgent, a Spire Capital Partners portfolio company, Expands into the Healthcare Professional Education Market Through Its Acquisition of PharmCon. Read More
  • Great Point Partners-backed Vitalink Research Completes Acquisition of Comprehensive Clinical Trials. Read More
  • White Oak Healthcare Finance Provides $81 Million Credit Facility to Support GMF Capital’s Refinance of a 14-Asset Skilled Nursing Portfolio. Read More
  • WRWP, a portfolio company of Foundation Investment Partners, Acquires J&S Products. Read More
  • Amerisource Closes $5,000,000 Credit Facility for Specialty Manufacturing Company. Read More
  • SCF Partners Acquires Titan Group and Affiliated Companies to form Taurus Industrial Group. Read More
  • TickPick Announces $40 Million PWP Growth Equity Investment. Read More
  • Thompson Capital Partners and Staple Street Capital Complete the Acquisition of Precise Metal Products Co., Inc. Read More
  • St. Cloud Capital Announces Growth Capital Investment in an Orangetheory Fitness Franchisee – AR HIIT, LLC. Read More

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Last Month on Axial’s Middle Market Review

Visit MMR

  • A New Family Office Goes Direct. Read More
  • 8 Expert Tips for New Strategic Buyers. Read More
  • What Not to Do When Submitting an IOI. Read More
  • Small Deals, Big Returns. Read More
  • Gender Diversity and IRR: A Formula for Sustainable Progress. Read More
  • Education Plays Remain Popular. Read More
  • 4 tips for Sourcing (the Right) Deals on Axial. Read More

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