Former President and Co-Owner Empire Level Manufacturing Corp.A Manufacturer of layout tools for the construction tradesDirected business operations for a $50M company, maintained the strategic vision and organizational performance, oversaw eight direct and 300 indirect reports, built a high-perform…
Former President and Co-Owner Empire Level Manufacturing Corp.
A Manufacturer of layout tools for the construction trades
Directed business operations for a $50M company, maintained the strategic vision and organizational performance, oversaw eight direct and 300 indirect reports, built a high-performing infrastructure and aligned operations, with both stakeholder and customer objectives. Facilitated a successful company sale at 3x book value by strengthening U.S. manufacturing operations and maximizing brand equity across the product category. Achieved a 20% sales increase after pioneering the “True Blue” marketing campaign
Expanded the customer base by 10% through strategic growth initiatives and long-term planning. Developed and launched a social media marketing and public relations program that earned national industry recognition, effectively enhancing brand reputation and credibility. Led the design and implementation of a brand messaging strategy and integrated marketing campaign that improved market visibility and competitive positioning.
Sales Factory - Current Role
A data-driven marketing services company
Executive Vice President, Business Development
Responsible for leading business development strategy, prospecting and sales processes at a marketing and consumer research firm, helping brands drive growth and secure placement at big box retailers such as Home Depot and Lowe’s, effectively expanding the client base and accelerating revenue growth. Designed and executed a prospecting and lead generation strategy that integrated consumer insights with go-to-market execution, driving stronger client engagement and sales opportunities. Directed the complete, end-to-end sales cycle, from lead qualification through contract close, ensuring alignment with client objectives and retailer requirements.
Orchestrated the restructuring of the business development function, transforming it into a strategic growth driver, supporting company expansion and market penetration. Liaised with executive leadership to establish the agency as a trusted partner for manufacturers and consumer brands, building and strengthening long-term relationships.
Team (1)
Sectors Sales Factory serves:
Materials
Technology
Consumer Goods
Industrials
Business Services
Energy & Utilities
Manufacturing
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