about usMission StatementLifeScript strives to be the #1 website dedicated to women's health. Our mission is to create a place where women find and share healthy living information — their way. The site inspires women to be proactive about their health (and lives) and helps them build a support netw…
about us
Mission Statement
LifeScript strives to be the #1 website dedicated to women's health. Our mission is to create a place where women find and share healthy living information — their way. The site inspires women to be proactive about their health (and lives) and helps them build a support network of experts and other users.
About LifeScript
One of the fastest-growing online healthy living publishers, the company is dedicated to operating the premier website for healthy living by continually reinvesting in its evolution from product company to content portal.
LifeScript was founded in 1999 as a single-product company selling customized vitamin plans. The following year, the company added meal replacement shakes and nutritional soy bars to its product line. At the same time, it forged strategic partnerships to promote and sell products to a broader audience.
In 2005, LifeScript shifted its business model to take advantage of the growth in online advertising and its increasing subscriber base. The company launched a women's healthy living portal that now attracts 6.3 million unique visitors and 32 million page views monthly (Google Analytics). More than seven million readers also subscribe to its six daily email newsletters.
In late 2008, the company launched LifeScript 2.0. The next-generation website further positions LifeScript as the only daily portal dedicated to women's health, with a fresh look and feel, expanded channels, health search, community and traffic-generating tools. (The company's product business continues to drive revenue and grow organically alongside the company's long-term partners).
Unlike its online health competitors, LifeScript is the only site focusing exclusively on women's health in a voice that resonates with its core audience. Written by leading physicians, nutritionists and health experts, LifeScript's content is unique and approachable, authoritative yet fun, and covers a range of topics that affect women's health — from heart disease to heartbreak. LifeScript aims to help users achieve longer, fuller and more successful lives while helping women be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information.
The company has 65 employees (adding 20 more in 2011) and is headquartered in Mission Viejo, CA, with additional offices in New York City, Chicago, San Francisco and Beverly Hills.
Team (1)
Sectors LifeScript serves:
Technology
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