It was Finals Week and things weren’t looking good. It was too hot outside for coffee and the ingredients listed on energy drinks were scarier than the prospect of flunking out. Juice tasted great and packed plenty of vitamins but it couldn’t provide the boost that we (and our GPAs) desperately need…
It was Finals Week and things weren’t looking good. It was too hot outside for coffee and the ingredients listed on energy drinks were scarier than the prospect of flunking out. Juice tasted great and packed plenty of vitamins but it couldn’t provide the boost that we (and our GPAs) desperately needed. We added some natural caffeine to it because at the time, it sounded like a good idea. In hindsight, it really was.
Launched in January of 2013, Frava is simply real fruit juice infused with natural caffeine to provide everything you want in a drink and nothing you don’t. Fruit + Java = Frava.
Frava is currently sold in retailers across the New York, New Jersey, Minnesota, Indianapolis and South Florida. Our largest presence is in Minnesota in Holiday Station stores. Some of our key retailers are fast-casual establishments in New York like Just Salad and Hale and Hearty. We are in the midst of a 6 month rollout with Target and have around 800 accounts. We are launching in Q4 2014 at H-E-B grocery stores in Texas.
Team (2)
Sectors frava serves:
Consumer Goods
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