WHO IS St. AMOUR, Inc. St Amour, Inc aka FrenchCookies is owned and operated by Susan and Daniel Nicolas. We are a ‘Packaged Consumer Food Products Manufacturing’ company catering to Natural Food Markets and Supermarkets. In the past 6 years our strategy has been to create products which can be sust…
WHO IS St. AMOUR, Inc.
St Amour, Inc aka FrenchCookies is owned and operated by Susan and Daniel Nicolas.
We are a ‘Packaged Consumer Food Products Manufacturing’ company catering to Natural Food Markets and Supermarkets.
In the past 6 years our strategy has been to create products which can be sustained as their own brand and that fit needed but otherwise unattended ‘Niches’.
Products with large appeal but which also cater to people with special dietary requirements
Always at the cutting edge of trends in the Natural Foods scene, St. Amour has played a long and arduous waiting game for “Things to Change”. They are now as more and more Supermarkets move into the so called whole foods space.
STAYING POWER
Although in business for many years, for all intents and purpose our company really re-started from zero 6 years ago.
To date: August 1, 20115 we are projecting to reach $700,000 in gross sales with a 30% gross profit.
In 2016 with all Haggen stores plus our new HEB account and 2 new reps on board, we should conservatively get over the 1.3 - 1.5 M mark.
Our business decision to enter the market was to develop individual brands.
Each of our product lines is its own brand and has its own growth potential as each one is a proven seller.
Products with staying power. Our product lines have witnessed many others come and go while St. Amour products, remain on shelves
Up to 9 lines with a total of 36 SKUs on the shelves of 300 natural food markets in California.
Clean products. Clean easy to read ingredients.
In-house production, marketing and R&D.
Production capability of up to $5M in present facility without any further major investment.
We manufacture and market specialty packaged cookies and nutrition products for people with particular dietary requirements.
So far we have marketed these products through Natural Foods Stores but now are moving towards mainstream venues as each of our 9 lines and 36 SKUs have been approved by another 167 store chain.
We are all about bringing clean products to a rapidly changing marketplace.
Products with staying power. Many of our product lines have witnessed many other (well funded) brands come and go while ours remained on shelves as excellent performers.
SMALL BUT PRESENT .
Our company is small but very solid with well proven selling products.
We enjoy a very loyal customer base
Never lost an account in the past 6 years. The only time we lost a client, 9 years ago, was when the client decided to go Private Label. It was a disaster for our sales as people were calling us to say that this client was knocking off our ROCKS N ROLLS brand.
We’ve always been on the cutting edge of food trends, as foodies ourselves.
The company however requires ‘New Blood’ with a heavy sales and marketing bent.
Daniel Nicolas can develop strong new product lines at minimal cost and in record time.
Lines which will have been well thought out and fit a specific ‘Niche’ while retaining mass appeal, based on constant field observation and innumerable consumer, store owners and managers’ conversations, listening to their input and suggestions.
--Imagine what a buyer with vision, industry established distribution and connections can do when we gross what we gross with less than 300 stores. It could turn our company into a multi-million dollar entity within 2 years as we have solid products with proven presence and staying power on shelves. Further, a company with means can spin off each one of our lines into separate ventures.
NOTES.
COMPANIES SPEND HUNDREDS OF THOUSANDS OF DOLLARS TO CREATE AND PACKAGE A PRODUCT BEFORE MARKETING IT
THEY SPEND HUNDREDS OF THOUSAND OF DOLLARS TO GET SHELF SPACE WITHOUT EVEN KNOWING IF THE PRODUCT IS GOING TO LAST.
SOME DO LAST BUT AT CONSIDERABLE COST IN MARKETING AND ADVERTISING AND ARE NOT PROFITABLE.
TO PULL THE PLUG ON AN UNDERPERFORMING PRODUCT IS VERY COSTLY, TIME CONSUMING AND IMPLIES ALL SORTS OF COMPLICATIONS IN ORDER TO NOT LOSE SHELF-SPACE.
WE ARE FORTUNATE TO HAVE EXPERIENCED THIS ONLY ONCE 9 YEARS AGO WHICH WAS A GREAT LESSON FOR US TO LEARN.
IT CAN TAKE YEARS TO GET ONE PRODUCT LINE APPROVED BY WHOLE FOODS AND HUNDREDS OF THOUSANDS OF DOLLARS IN SLOTTING FEES AND FREE FILLS TO GET INTO MAINSTREAM MARKETS.
ALL THIS WITH NO GUARANTEE THE PRODUCT WILL SUCCEED OR THAT THE MARKET WILL KEEP IT ON THE SHELVES AS DISTRIBUTORS COMPETITION IS FIERCE.
Team (1)
Sectors Daniel Nicolas serves:
Consumer Goods
Distribution
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