Building a Differentiated Private Equity Brand


How Private Equity Firms Can Develop a Differentiated Brand

“Too many middle market private equity firms look the same: generalists seeking more or less the same things.” This is a common refrain from investment bankers, LPs looking to identify promising GPs, and corporations looking for divestiture partners and assistance in filling their strategic acquisition pipelines. 

Axial, in partnership with BackBay Communications, invites its Members and select guests from the LP and investment banking community to attend a panel event focused on how private equity firms can build differentiated brands. 

Bill Haynes, President of BackBay Communications, will moderate the panel discussion. Panelists include David Hellier, Partner at Bertram Capital, David C. Turner, Head of Private Equity Investments at Guardian Life Insurance Company, and Kelly Brennan, VP at Ridgemont Equity Partners.

Sorry, this event has already occurred. 

Core topics of discussion include:

  • Why establishing a focus is so important
  • How to build your brand to:
    – Stand out with LPs
    – See the best deal flow
    – Be viewed as a value-add investor by CEOs
    – Attract the best employees
  • The emerging role of online marketing and social media in branding efforts

Beverages and hors d’oeuvres will be served during networking sessions immediately preceding and following the panel.